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The Design Thinking Process

What makes a product more desirable is the value it adds by a unique feature. Many products are launched hoping that it would help people, but often after launch the reality differs to the expectations. But how do we find out what people really want? Through the Design Thinking Process. Design Thinking is a design […]

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IndyCar: Sebastien Bourdais cleared to race

Sebastien Bourdais (photo courtesy of IndyCar)
FROM MOTORSPORT.COM
Sebastien Bourdais says he’s been cleared by doctors to return to racing, although it’s not yet been confirmed when he’ll make his first IndyCar start since his monster

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Marketing Day: Back-to-school shopping, Pinterest updates & the FTC-Uber settlement

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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How to Wear Polka Dots Without Looking Like a Life-Size Minnie Mouse

Polka dots in the fall and pre-fall collections.

Monse Pre-Fall 2017, Balenciaga Fall 2017, J.Crew Fall 2017; Images: Courtesy of Monse, Victor VIRGILE/Gamma-Rapho via Getty Images, Imaxtree

On October 1, Japanese artist Yayoi Kusama, known for her untiring obsession with “round, soft, colorful, senseless and unknowing” polka dots, will open a five-story museum dedicated to her work in Tokyo’s Shinjuku district. And if the Fall 2017 collections are any indication, around that time, fashion will imitate art.

The latest runways were loaded with polka dots. Designers from Simon Porte Jacquemus to Dries Van Noten played with scale and color, scattering a pattern once associated with cliché, all-too-wholesome midcentury femininity over compelling contemporary pieces. J.Crew freshened up a familiar idea — the white shirtdress — with a sheer dotted and frilled overlay. Balenciaga’s Demna Gvasalia put forth polka-dot versions of those influencer-beloved “Knife” stilettos along with a spotted tent-like gown and matching (in pattern and volume) tote.

For Pre-Fall 2017, Laura Kim and Fernando Garcia, the duo behind Monse (and Oscar de la Renta), proved that, yes, you can wear the cheery pattern head to toe without looking like a life-size Minnie Mouse. The key is to avoid Mary Janes and A-line dresses and instead reach for deconstructed suiting dresses, oversized pajama blouses, flowy trousers and double-breasted blazers with vaguely 80s shoulders.

Polka dots on the Fall 2017 runways.

Dries Van Noten Fall 2017, Jacquemus Fall 2017, Giambattista Valli Fall 2017; Images: Imaxtree

Jacquemus was of a similar mindset, showing abstracted, frilly, puff-sleeve blouses in polka-dot print as well as a ruched, asymmetric-hem skirt he paired with cropped flares and a tube top. (For fall, we’d recommend swapping the low-coverage style for an off-the-shoulder top.)

Van Noten and Giambattista Valli offered up slightly less obvious polka-dot pieces. At the Belgian designer’s 100th show, Alek Wek walked the runway in a velvety Technicolor dress, white pumps and a chunky maroon choker. The bisected black-and-white dots that lined the midi’s lower half weren’t necessarily the focal point of her look. Valli, known for his edgy, ultra feminine pieces (hello, Rihanna), showed eye-catching ruffled blouses covered in cherries and teeny black dots and gauzy, spotted evening looks. While girly polka-dot ensembles can seem a bit twee, open-toe lace-up boots and unexpected materials kept the overall vibe modern, sophisticated and even sexy.

Off the runways, influencers have warmly embraced the cheery pattern that takes its name from the equally jovial Czech dance.

It’s not about the face it’s about the clothes..

A post shared by Reese Blutstein (@double3xposure) on Jul 23, 2017 at 3:49pm PDT

Atlanta-based blogger Reese Blutstein revved up a simple white tee/black paper-bag-waist trouser look with a polka-dotted red and navy duster. Those who are of two minds about the pattern (but love breaking in a new trend), take note: a mix of colors draws focus away from the dots.

outtakes

A post shared by alyssa coscarelli (@alyssainthecity) on Jul 24, 2017 at 8:58am PDT

Refinery29 Fashion Market Editor Alyssa Coscarelli kept her polka-dot button-down (sourced from The Break Vintage) current with well-cut, frayed Levi’s, cap/square-toe slingbacks and a cutesy mini bag.

Thank you Milano what a treat!

A post shared by Claire Beermann (@cestclairette) on Jan 15, 2017 at 4:18am PST

Claire Beermann (of C’est Clairette and Man Repeller) played with shapes. Beermann offset the sweetness of her sheer, ruffled blouse by layering it over a black turtleneck and under a gridded, well-tailored blazer. The final touch? Silver orb-accented earrings to match her spotted top.

Tamron Hall rocked a black-and-white polka-dot pantsuit by Monse. The never-not-chic TV personality paired the bold look with thick gold hoops and a simple white mani.

We’d sum up everyone’s styling tricks thusly:

1. Branch out from classic black-and-white dots.

2. Combine trends to anchor your polka-dotted look in the here and now. (Polka dot off-the-shoulder tops and wrap dresses are all the rage right now.)

3. Downplay the print with a simple white tee.

4. Have fun with geometry.

5. When wearing head-to-toe dots, play with proportions and keep the rest of your look clean.

Ready to shop the newest outgrowth of the greater redefining femininity trend? (Dot. Dot. Dot.) Shop our polka-dot picks in the gallery below.

The post How to Wear Polka Dots Without Looking Like a Life-Size Minnie Mouse appeared first on theFashionSpot.

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Creative Strategies For Building Your Email List

Let’s say you have your e-commerce website fully operational, but are lacking in one very important area: marketing. Without subscribers, you’ve pretty much got no customers, no referrals, no reviews, and most importantly, no conversions. If you want to survive in the wild world of e-commerce, you need to make your email marketing as foolproof […]

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FTC-Uber data settlement subjects company to privacy audits for next 20 years

FTC argued that Uber misrepresented data privacy and security protections for riders and drivers.

Please visit Marketing Land for the full article.

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Are We Finally Ready for Gender-Neutral Fashion?

Male model and female model wear the same suit at Wolk Morais Fall 2017 runway.

Wolk Morais Fall 2017; Images: John Sciulli/Getty Images for Wolk Morais

On its August cover, Vogue featured It couple Gigi Hadid and Zayn Malik. The mag is clearly a fan of the superstars as both have been featured in its pages before. But this go-round, Vogue kind of stepped in it by calling the pair “gender-fluid” since neither identify as such. What the mag meant to showcase was the fact that the couple shares clothes and shops each other’s closet.

This wardrobe sharing is actually nothing new. The French, as in most cases, did it first. Vogue contributor Marina Khorosh experienced it firsthand. While in grad school in Paris, Marina’s new boyfriend spent the night at her place and needed to find something fresh to wear the next morning.

“With the day’s first lecture only 40 minutes away, he walked over to my tiny closet, evaluated its components, and asked me if he could borrow something to wear. Barely waiting for my stupefied nod of consent, he reached for my beloved oversize black Helmut Lang blazer, paired it with his own T-shirt and slim-cut jeans from the night before, and pronounced himself ready to roll.”

His and hers fashion at Calvin Klein Fall 2017.

Calvin Klein Fall 2017; Images: Imaxtree

As crazy as it may seem that your boyfriend would want to raid your closet, girlfriends have been pilfering their boyfriends’ stash for years now. Gigi’s BFF Kendall Jenner is a real pro at borrowing from the boys (even though she technically doesn’t have a SO right now). She’s been captured sporting a tie-dye Balenciaga Homme sweatshirt with a miniskirt and layering a jacket from ASOS’ men’s department during New York Fashion Week. Kendall even divulged on her app that she’s gotten into the habit of shopping in the men’s sections. Oh, and that ruffled dress Beyoncé rocked in that Instagram post cradling her twins? Yup, you guessed it, it’s from a menswear line (Palomo Spain, to be exact).

Rachel Comey unisex looks for Spring 2017.

Rachel Comey Spring 2017; Images: Imaxtree

Designers have been promoting androgyny on the runway for some time now. Rachel Comey had male models outfitted in unisex looks as part of her Spring 2017 ready-to-wear collection. Raf Simons had us seeing double during his Calvin Klein Fall 2017 presentation as he sent out almost mirror looks on the girls and guys. And Wolk Morais had male and female models wear the same exact suit (minus an extra button or two) down the runway at its Fall 2017 show.

There are even whole labels committed to gender-neutral dressing. Fast fashion leader H&M has a section on its website dedicated to it. Denim label AGOLDE recently debuted its latest collection with A$AP Ferg that featured only gender-neutral fashion. Zara launched its first genderless clothing line in March. And Alexander Wang’s latest athleisure collaboration with Adidas features all unisex styles.

If you and your SO are ready to jump on the clothes-swapping bandwagon, check out the slideshow below for 21 gender-neutral fashion picks that make sharing a cinch.

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How To Make Lead Generation More Actionable: Customer Acquisition Tips

As a marketer, you spend countless hours trying to optimise your customer acquisition strategies. It can feel like an imprecise science at best sometimes. However, there are some tips that can guarantee more customers making their way to you. Here are some of the best tips to help you out. Optimising your site for lead […]

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Facebook lets brands promote publisher & influencer posts as ads

New controls let brands specify who can tag them in a post and let creators manage who can promote their posts.

Please visit Marketing Land for the full article.

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14 Tea-Infused Beauty Products That Will Make Your Skin Glow

The obsession with matcha has resulted in a number of beauty brands launching green tea skin care products, but white, black and even fruit teas can be found in many different beauty products. While it may be easy to write off tea-infused skin care as another overhyped wellness trend, using the ingredient actually goes way back. Geisha have long used green tea as part of their skin care routines thanks to its skin-perfecting benefits. And unlike some trendy skin care ingredients, there is a lot of research backing up the claims of black, green and white tea’s skin-soothing properties, according to medical esthetician Jordana Mattioli.

21 Life-Changing Detox Teas You Can Make Yourself ]

And it’s time the rest of us realized tea’s full potential. Board certified cosmetic dermatologist Dr. Karyn Grossman says tea can help protect skin from UV-induced damage and help prevent fine lines, pigmentation and sagging. She adds that polyphenols in tea also fight inflammation, soothe skin and treat acne. (Ready to slather a tea bag over your face yet?)

When it comes to the specific types of teas, Mattioli adds that green and white tea are particularly well-known for being rich in epigallocatechin gallate (EGCG), one of the most powerful antioxidants that targets free radical damage and has anti-inflammatory properties that can improve sun damage. Furthermore, both teas have antibacterial properties and are naturally astringent, which make them effective in treating acne and managing excess oil.

The Everything Guide to Tea ]

Black tea contains a high concentration of caffeine, which makes it an effective ingredient for reducing puffiness and fluid retention. Because of this, it’s often found in eye creams. It’s such a hero ingredient that Fresh even has a whole Black Tea range.

Even the biggest coffee drinkers will come around to the benefits of tea for skin when they try these tea-infused skin care products.

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