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Polish Your Pitch with Data-Driven Web Design Strategies from Woodley Marketing and MOZ

Businesses have no excuse not to have a fully functional, mobile-optimized website today. Content management systems (CMS), such as WordPress, come equipped with highly customizable “plug-and-play” templates that can be outfitted with a number of drag-and-drop features to suit a business’ needs, including all the functionality needed to get started with eCommerce. As an added […]

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NASCAR Cup: Martin Truex Jr. wins race, championship at Homestead

Martin Truex Jr. (78) and Kyle Busch (18) race for position during the Ford EcoBoost 400 at Homestead-Miami Speedway on Nov. 19, 2017 (photo courtesy of Getty Images for NASCAR).
By AMANDA VINCENT
Martin Truex Jr.

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Marketing Day: Receptiv’s new mobile web video ads, Xerox CMO interview & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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The Runways Want You to Wear Anoraks as Shirts This Season

An elevated anorak look at Fenty x Puma Spring 2018.

An elevated anorak look at Fenty x Puma Spring 2018; Image: Imaxtree

A big cultural shift is afoot: Mother Nature has never behaved so erratically; work dominates Americans’ lives more than ever before. By necessity, utilitarianism is in. Thus, it’s no longer tough to find “elevated” rain gear.

Once upon a time, wearing an anorak on a non-rainy day sent a clear message: “I no longer care.” Nowadays, REI-inspired wardrobe accents are as much the mark of an It girl as, say, chunky-soled sneakers. (They’ve even got a name for the rain gear-slanted athleisure trend: gorpcore.)

Initially constructed in the 1940s as a means of keeping our troops dry, anoraks now come in the form of long-sleeve tees, short-sleeve sweatshirts and even figure-skimming mini dresses. (OK, so pseudo-utilitarianism is in.) Slowly but surely, lightweight waterproof material is taking over everything in the fashion industry. (See: the rise of the bungee accents trend.)

anorak trend at Valentino Spring 2018, Calvin Klein Spring 2018, A Détacher Spring 2018

Valentino Spring 2018, Calvin Klein Spring 2018, A Détacher Spring 2018; Images: Imaxtree

Still, most times the anorak takes the form of a top. Like at A Détacher Spring 2018, where a sherbet-hued anorak came tucked in marbled caramel pants. Or Calvin Klein Spring 2018, where Raf Simons teamed a sleeveless red anorak with a French blue poodle skirt and marigold heels. (Two styling takeaways: wear all three primary colors at once; transform your hoodies into cowl necks by pulling their drawstrings tight.) While Raf took his styling cues from the 50s, Isabel Marant looked to the late 80s/early 90s, pairing a graphic, poof-sleeved windbreaker with matching (in pattern and aesthetic, not material) velour sweatpants.

Anoraks on the Spring 2018 runways. Mary Katrantzou Spring 2018, Isabel Marant Spring 2018, Bottega Veneta Spring 2018

Mary Katrantzou Spring 2018, Isabel Marant Spring 2018, Bottega Veneta Spring 2018; Images: Imaxtree

Bottega Veneta, meanwhile, employed less “conventional” styling methods. In one case, an anorak doubled as a shirtdress, which came belted at the waist and glammed up with a neck scarf. Another model wore naught but an anorak and swimsuit, a play on the ever-popular no-pants look.

And that’s not all. Valentino showed more traditional windbreakers worn with point-toe stilettos and haute silk separates; Mary Katrantzou teamed bubble-sleeved nylon anoraks with bubble-hemmed nylon skirts. Representing the streetwear sect, Public School did an anorak onesie, Rihanna’s Fenty x Puma the aforementioned anorak minidress.

Needless to say, the versatile rain jackets are nothing if not, well, versatile. The overall consensus seems to be that they should be paired with ladylike heels (to add tension) and either structured pants or A-line skirts (to offset their boxiness).

With temperatures dipping daily, what better time to try out a look that’s not only fashion-forward but weatherproof? Shop our favorite anoraks au moment in the gallery below. Bonus points if you team your newly acquired plasticized topper with fun textural outerwear, like a teddy or embroidered wool coat.

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NASCAR Cup: Joe Gibbs Racing spotters victims of theft

No. 11 Joe Gibbs Racing Toyota of Denny Hamlin
By AMANDA VINCENT
Personal items belonging to Chris Lambert, spotter for Denny Hamlin, and Chris Osborne, spotter for Daniel Suarez of Joe Gibbs Racing in the Monster

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NASCAR Cup: Kevin Harvick among drivers missing practice time at Homestead

By AMANDA VINCENT
Nine Monster Energy NASCAR Cup Series drivers, including championship contender Kevin Harvick, were docked practice time at Homestead-Miami Speedway on Saturday as teams prepared for Sunday’s Ford EcoBoost 400 seasoon-finale.
David Starr and

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4 Advanced Mistakes (with Examples) You Might Do in Your Social Media Campaign

4 Advanced Mistakes (with Examples) You Might Do in Your Social Media Campaign According to a study by Convince & Convert, 53% of the Americans who follows brands on Twitter are more loyal to them. And Hubspot’s research indicated that 80% of the marketers that invested in social media marketing believed that it boosted traffic […]

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Making the Case for Each NASCAR Cup Series Finalist

Monster Energy NASCAR Cup Series 2017 Championship Four Drivers (L to R) Brad Keselowski, Martin Truex Jr., Kyle Busch and Kevin Harvick during Championship Media Day in Miami on Nov. 16, 2017 (photo courtesy

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Marketing Day: Facebook debuts web-based VR, Media Trust CEO interview & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Hold Everything: Oversized Bags Are About to Be HUGE (Again)

Susie Bubble carries a trending oversized bag

Gives new meaning to the term “carryall”; Image: Edward Berthelot/Getty Images

Chiropractors of the world, rejoice. Oversized bags are once again in. Though the micro-bag trend is nowhere near over (see: the rise of fanny packs), several key fashion personalities — Raf Simons, Marc Jacobs, Karl Lagerfeld, Demna Gvasalia, Alessandro Michele, Phoebe Philo — have aligned themselves with the schlepper cause. (What can we say? Fashion tends to operate in extremes.)

This past September, hobos, totes, bucket bags and shoppers of epic proportions made their way down the Spring 2018 runways of Céline, Calvin Klein and Chanel, to name just a few. (Given the commercial success of Balenciaga’s super-size, super expensive shopper bags, we were hardly surprised.)

Large enough to hold a full day’s (and night’s, and perhaps even a week’s, if you’re used to carrying a mini-bag) worth of essentials, this new crop of cool, capacious carryalls is all about utility. Need a change of shoes? Subway reading options? Gigantic headphones? All the moisturizing products (because winter)? As a wise man once said, “Just throw it in the bag.”

The trend towards bigger-is-better bags speaks to designers’ awareness of their costumers: modern, on-the-go women who, while freewheeling and decisive enough to pack their life into a mini bag, may prefer to travel not so light, for time or comfort’s sake. In keeping with said theme, pair yours with a bold-hued suit or glamleisure getup.

Two addenda:

1. Street style stars suggest you not fill your bag to the brim. Rather, keep it light and dangle it nonchalantly by your side. Big bags are fashion, bag lady vibes are not.

2. Rather than shell out a small fortune on a luxe tote, splurge on another big-ticket item and ask the sales clerk to bag it up in their largest logo-ed shopper or tote (which, in all likelihood, comes free with purchase). Two birds, one stone.

See the oversized bags coming in Spring 2018 and shop early takes on the trend in the slideshow below.

[ Next: Fashion’s Obsession With Supersized Sweaters Is Only Growing ]

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