Daily Archives: June 3, 2017

3 Navigation Mistakes To Avoid In Design

Mazes are fun, but try making your way out of a fairly complex one and they won’t seem fun anymore. Just downright frustrating. A web design should therefore be everything that a maze is not. It should show visitors where they need to go and what to do to get there. There is a good […]

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NASCAR Truck: Johnny Sauter gets first win at Dover

Johnny Sauter celebrates in victory lane at Dover International Speedway after winning the Bar Harbor 200 Presented by Sea Watch International on June 2, 2017 (photo courtesy of Getty Images for NASCAR).

By AMANDA VINCENT

Johnny

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Mobile marketing and in-store sales: what’s the correlation?

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t –

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Watch: Anna Faris and Rosie Perez Endure a Stressful Plane Ride in Kate Spade’s Newest Short Film

Kate Spade’s business strategies will likely shift now that the company has entered the Coach Inc. fold. However, at least for the moment, the handbag retailer appears to be sticking by its hilarious/adorable “Miss Adventure” franchise. (Phew.) The latest installment in the mini-series features comedy queens Anna Faris and Rosie Perez. The industry icons play two sister-in-laws who are — how shall we put this? — less than psyched to be traveling together.

After boarding a color-coordinated plane that would put the Victoria’s Secret jet to shame — Kate Spade did not skimp on production value — Faris and Perez deal with your typical travel-related tribulations (their companion’s presence, screaming babies, alcohol moderation, decreased circulation, inaccessible bathrooms, foreign fruit smuggling). Only Faris’ piñata-shaped carry-on is infinitely cuter than the jam-packed knapsacks we typically schlep aboard our flights.

Watch the LOL-inducing (and slightly triggering) clip above. Excited for your next plane ride?

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