Daily Archives: June 13, 2017

Here’s How to Boost Conversion on Your Landing Page

Driving more traffic to your website, increasing leads and conversions – this is what every business wants to achieve huge success. But wait… driving traffic with your content marketing efforts, social media and PPC is simply half the battle. All you need  to do is design neat and clutter-free landing pages, or just perfect them […]

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NASCAR Cup: Darrell Wallace Jr., Matt DiBenedetto have health-related issues at Pocono

By AMANDA VINCENT

Two drivers — Darrell Wallace Jr. and Matt DiBenedetto — had health-related issues after Sunday’s Axalta Pocono 400 Monster Energy NASCAR Cup Series race at Pocono Raceway in Long Pond, Pa.

Wallace passed out after

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How to solve the mystery of what your customers really want

How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied

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High-Fashion Fidget Spinners Are Now a Thing, Thanks to Zana Bayne

Spinning is a lifestyle, so do it in #ZanaBayne Leather #fidgetspinner

A post shared by ZANA BAYNE (@zanabayne) on May 31, 2017 at 1:35pm PDT

Welcome to the summer of the fidget spinner. With our cumulative anxiety at an all-time high, the highly ‘grammable, supposedly calming toys have quickly become the new It accessory for children of all ages.

A quick history lesson: A Florida woman named Catherine Hettinger first invented fidget spinners back in 1993. She approached Hasbro with the idea, Hasbro passed. Then, in 2005, Hettinger’s patent expired and companies — Hasbro included — began designing their own fidget spinners. However, up until recently, the whirling toys were mostly used in a therapeutic context.

Now, not only has the craze gone global, it’s infiltrated the fashion world. To wit: Zana Bayne, the brand behind Beyoncé’s favorite haute harnesses, is now selling its own studded leather version of the popular toy.

“Our atelier team loves playing with spinners, and so at first it was a thought that we should create leather spinners for them. The spinners are already an aesthetic toy with an attractive shape, so it just made sense to make it happen. After the first ones were finished, we posted an image and video on Instagram; the reaction was immediate,” designer Zana Bayne and her partner, Todd Pendu, told Vogue. “We like to think everything looks better in leather.” An elementary school fad with a BDSM aesthetic? It doesn’t get any better than that.

Zana Bayne’s “Studded Leather Fidget Spinner” is now available to shop on the brand’s e-commerce site. Customers have a choice of black or vegetable-tanned beige leather. At $75 a pop, these chic low-tech toys ring in well above your typical street-side buys, but that’s the price you pay for looking chic whilst achieving zen.

Studs and leather not your thing? Don’t worry. Something tells us Zana Bayne won’t be the only high-end brand to jump in on the fad. (Jeremy Scott, for one, has never met a pop culture craze he didn’t like.) Or, per model Alanna Arrington, match your outfit to your spinner to instantly elevate its plasticized appearance.

yellow model chick, yellow fidget spinnin’

A post shared by lana (@alannaarrington) on May 31, 2017 at 12:51am PDT

[ via Vogue ]

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