Daily Archives: August 11, 2017

NASCAR Cup: 2017 may be the end of the road for Danica Patrick

Danica Patrick (photo courtesy of Getty Images for NASCAR)
By AMANDA VINCENT
The 2017 Monster Energy NASCAR Cup Series season may be the last for Danica Patrick at Stewart-Haas Racing, and it may be her last

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Marketing Day: E-commerce silos, Amazon’s new return policy & YouTube’s top 10 ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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Katy Perry and W Magazine Try Something New for the September Issue

Most of the mainstream fashion titles have been playing it pretty safe for September, but leave it to W Magazine to produce a daring and unconventional cover for the most important issue on the calendar. Last year’s cover was bestowed upon Rihanna, who was photographed in a post-apocalyptic world. This year, Katy Perry vamps it up in Paris at night for photographer Steven Klein, with Edward Enninful on styling duty. Katy wears Saint Laurent on the special collector’s cover, which dynamically comes to life when scanned on W‘s new downloadable app, and serves up a completely different look on the second cover (after the jump).

W Magazine September 2017 : Katy Perry by Steven Klein

IMAGE: WMAGAZINE.COM

W‘s latest innovation simply wasn’t enough to enthrall our forum members this month. “The cover shot looks like a still from a music video where she’s been caught mid-song. And enough with these not-very-nice short haircuts that people are sporting at the moment,” ranted tigerrouge.

“Seriously? What is that first cover? Secondhand embarrassment galore!! All of this is a definition of try hard!” slammed Miss Dalloway.

“She looks like Justin Bieber on the first cover. The second one is a cool digital concept. Why her and why September?” asked a dumbfounded mepps.

Sharing the same sentiments was forum member GERGIN: “I must say, I quite like the covers but what’s with her expression in the first cover? She looks like she just let out some gas…”

“I prefer the second cover but I like the mood and photography. Too bad it’s Katy Perry,” voiced kokobombon.

Not everyone was a hater, though. “Both covers are fab. LOVE!” said a delighted russianelf.

Guimon was mostly a fan, writing, “I love this! I’m a sucker for Klein. He can do no wrong in my eyes. What I don’t like about the cover is the wonky eye. If it wasn’t for that, it would have been perfect.”

W Magazine September 2017 : Katy Perry by Steven Klein

IMAGE: WMAGAZINE.COM

Check out Katy’s accompanying cover story and let us know what you think here.

The post Katy Perry and W Magazine Try Something New for the September Issue appeared first on theFashionSpot.

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