Monthly Archives: January 2018

5 Tips for Marketing and Branding Your Online Business

Growing your online business is not as challenging as you think. If you have a great product or service and a robust platform to market it from, then all you need is a few strategies to apply for success. Here are five strategies you can implement into your website to drive engagement and improve conversion […]

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Aligning with sales: Stop saying and start doing in 2018

Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there.

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Victoria Beckham Poses Up a Storm for Vogue Spain

Our forums have a love/hate relationship with Victoria Beckham whenever she fronts the cover of our favorite fashion glossies. Her last major coup was Vogue Netherlands and now she’s covering Vogue Spain for February 2018. Photographed by Boo George, the Brit fashion designer turns heads in the dynamic and unconventional cover image and associated editorial.

Vogue España February 2018 : Victoria Beckham by Boo George

IMAGE: VOGUE.ES

This time, Victoria managed to win over our opinionated forum members. “This is fabulous and unapologetic. Completely not what I expected when I read her name in the thread,” admitted a pleasantly surprised dodencebt.

Miss Dalloway couldn’t have agreed more, echoing, “I love this for the Paolo Roversi feel of it, certainly not the cover I expected when I read VB’s name in the thread!”

“Very dramatic indeed. I love it!” forum member mikel heralded.

Also quick to declare their love was a delighted Nymphaea, writing, “Like it very much, a strong woman in all it’s simplicity.”

“Blown away by these covers. Victoria Beckham by Boo George instantly sounded exciting to me,” voiced Valentine27.

“I noticed a few Vogue editions are sort of following the Vogue Ukraine tide. These have that vibe, and I’m feeling this. I don’t really care about Victoria, but I love her here. I like the backdrop and how the minimalist styling looks with it,” acknowledged simon.

The magazine wasn’t catering to everyone’s tastes, however. “To me, she always looks like she’s trying too hard,” said KateTheGreatest.

“VB has always been thirsty for any Vogue cover she could get and this is no exception. She so carefully treads the line between public figure and stepping back and letting her clothes speak for themselves,” said magsaddict.

Vogue España February 2018 : Victoria Beckham by Boo George

IMAGES: FATTONGUE.COM

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Learn Fundamentals of Digital Marketing for Only $19

With the advancement of modern technology, the world is rapidly shifting from analog to digital. Today, most people rely on electronic devices for almost everything. They use it to communicate with their family and friends, do research, read the news, and even for shopping. Almost everything they need is at their fingertips. Since electronic devices […]

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NASCAR simplifies rookie program

Erik Jones is recognized as the 2017 Monster Energy NASCAR Cup Series Rookie-of-the-Year during the Myers Brothers Awards on Nov. 29, 2017, in Las Vegas (photo courtesy of Getty Images for NASCAR).
By AMANDA VINCENT
NASCAR

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5 rules for writing effective onboarding emails

Contributor Brent Sleeper reveals how the language and content of great onboarding emails reflect essential secrets for driving user engagement, conversion and growth.

Please visit Marketing Land for the full article.

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Steven Meisel’s Joyful Marc Jacobs Campaign for Spring 2018 Gives Us Life

Photographer Steven Meisel is quite popular this season, lensing campaigns for Loewe, Versace, Max Mara Accessories, Chloé and Moschino — and it’s only January. For his latest project, the legendary lensman takes over for David Sims and David Hughes as Marc Jacobs’ campaign photographer for Spring 2018. In the images, models Aube Jolicoeur, Cristina Piccone, Fran Summers, Lea Julian, Remington Williams, Sophie Martynova and Sveta Black roam around the studio wearing Jacobs’ lavish creations, styled by Katie Grand.

Marc Jacobs S/S 18 by Steven Meisel

IMAGE: FACEBOOK/MARCJACOBS

Members of our forums were ecstatic about the campaign. “The Meisel takeover is REAL!! Damn,” said guimon.

“Such a joy to see Meisel shooting so many great campaigns again this season,” applauded mikel.

“Fabulous! The reflection effect looks very original and cool! All this new work is making Meisel push himself out of his comfort zone. I love it!” GivenchyHomme raved.

Benn98 felt the same way, writing, “OMG, magnificent! Marc Jacobs has been consistently good with Sims and Adwoa [Aboah]‘s beauty shot gave me hope, but this amazing! It’s so perfect for this collection and such a return to art and fashion as opposed to celebrities and star models for this brand.”

“One of my favorite campaigns this season,” declared Sensation in awe.

“I’m totally feeling this. It’s got a visual energy to it that’s partly the fabulous clothes and colors, and partly that sort of rippled/distorted reflection going on,” admired Spike413.

“Glorious images. I love the mirror effect/lighting and the zani-ness of this all,” approved Fiercification.

Marc Jacobs S/S 18 by Steven Meisel

IMAGE: FACEBOOK/MARCJACOBS

Marc Jacobs S/S 18 by Steven Meisel

IMAGE: FACEBOOK/MARC JACOBS

See more from the Marc Jacobs Spring 2018 campaign and share your opinion here.

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Increase Your Social Media Following with Rubber Stamp Promotion

Over the last decade, the number of people using social media around the world has hit all-time highs, with the number projected to hit 2.77 billion by 2019. This is according to statistics gathered by Statista, which also published data revealing how 2.46 billion social media users were active in 2017.   The aim of […]

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NASCAR Cup: Dale Earnhardt Jr., Daniel Suarez struggle in North Carolina snow

NASCAR driver Daniel Suarez’s Lexus is pulled by a truck after sliding off a snowy road in North Carolina on Jan. 17, 2018 (photo courtesy of Daniel Suarez via Twitter).
By AMANDA VINCENT
At least two

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Voice search in retail: Evolving the customer experience

Contributor Steve Tutelman explains how voice search is bringing marketers closer to the customer.

Please visit Marketing Land for the full article.

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