Category Archives: internet

Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?

In the absence of significant progress, marketers indicate that ad dollars may — at least temporarily — migrate back to TV.

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Forrester report: Here are the biggest myths about blockchains

The research firm lays out the top ways in which the hype about this technology approach misrepresents the reality.

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New survey by people-based marketer Viant promotes marketing to identified users

Marketing to individuals across devices is gaining traction, as the appeal of third-party data and anonymous cookies fades.

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Tracking the ROI of organic search for B2B

Contributor Janet Driscoll Miller explains how to calculate the revenue contribution of organic search and why it can be a more powerful metric than rankings alone.

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Kantara Initiative is out with a new version of its user data access specs

The newest guidelines for software makers update ways for sharing personal data between individuals and through Internet of Things devices.

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Branch rolls out Universal Ads across mobile, web and native apps

The company also announced its membership in the Facebook MMP program.

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Instapage launches first landing page platform with AMP

The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by 20%.

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IAB data report: More investment, more confidence, more interest in AI and blockchain

The third annual study finds that marketers feel more able to retrieve value from data-powered initiatives.

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IAB’s first publication on blockchain in advertising paints an optimistic picture

The white paper surveys current projects and the remaining challenges but envisions an ad future that solves the big problems.

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Snap offers free credits to brands running vertical video ads on Instagram, Facebook, Pinterest, elsewhere

If Facebook-owned Instagram is going to try to steal Snapchat’s product ideas, then Snapchat’s parent company is going to try to steal its rival’s advertisers.

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