Category Archives: internet

YouTube Studio beta on the way with new design, inbox features & way to organize comments

Formerly YouTube Creator Studio, YouTube says it is rebuilding its platform for creators from the ground up.

Please visit Marketing Land for the full article.

Original Source File

B2B vs. B2C: What’s the social strategy?

How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O’Brien shares tips on optimizing the social approach for both audience types.

Please visit Marketing Land for the full article.

Original Source File

Compare 9 paid search campaign management tools

Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report…

Please visit Marketing Land for the full article.

Original Source File

Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple

Top apps list shows power is concentrated in just a few companies.

Please visit Marketing Land for the full article.

Original Source File

It’s time for SMBs to go all in on social and mobile video

Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why video adoption should be a matter of “when” and not “if” for SMBs.

Please visit Marketing Land for the full article.

Original Source File

Stackla adds a Co-Pilot to recommend which user content should be published

The machine learning-based tool also suggests the best audience segments for engagement with that content.

Please visit Marketing Land for the full article.

Original Source File

SEO: The missing piece in brand protection

Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand’s reputation online.

Please visit Marketing Land for the full article.

Original Source File

Marketing Day: AMP for WordPress, Google My Business & Amazon buys Whole Foods

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

Original Source File

Lotame and Cint marry survey panel data with DMP data

The result is verification of inferred DMP data, enriching user profiles for more focused ad targeting and inventory marketing.

Please visit Marketing Land for the full article.

Original Source File

What to look for in an SEO software platform

With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and…

Please visit Marketing

Original Source File