Category Archives: internet

SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution

The new features, following the recent purchase of identity provider Gigya, show that SAP is busily creating differentiators for its Marketing Cloud.

Please visit Marketing Land for the full article.

Original Source File

Facebook tests web-based VR within News Feed posts

People can load and interact with VR experiences without leaving Facebook’s traditional social network.

Please visit Marketing Land for the full article.

Original Source File

More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority

Erica Seidel, founder of executive recruiting firm The Connective Good, says expansion of C-level roles reflects a growing professionalism and specialization among business leaders.

Please visit Marketing Land for the full article.

Original Source File

Tapjoy adds interactive End Cards after its rewarded video ads

They supplement the company’s previous static cards and point to ways that advertisers are looking to offer calls to action for engaged users.

Please visit Marketing Land for the full article.

Original Source File

New Gartner report spotlights analytics tools that map customer data across channels

The Leaders are Google, Adobe and SAS, with IBM and SAP in the second quadrant.

Please visit Marketing Land for the full article.

Original Source File

indaHash plans cryptocurrency to pay influencers and their followers

The influencer marketing startup sees bitcoin-like private currency as a way to speed payments, avoid multiple banking systems and encourage followers.

Please visit Marketing Land for the full article.

Original Source File

5 things you’re doing that drive your freelance writers crazy

How do you cultivate a relationship with your freelance writers that will result in great content? Columnist Megan Krause discusses five things to avoid if you want to stay on a freelancer’s good side.

Please visit Marketing Land for the full article.

Original Source File

Marketing Day: LinkedIn mobile video ads, Oculus VR app discovery & Facebook’s missing Russian data

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

Original Source File

Barometric launches a free tool to spot fraudulent web traffic

Called Clean Score, it’s the first entry into traffic fraud monitoring by this division of mobile ad network AdTheorent.

Please visit Marketing Land for the full article.

Original Source File

Brandwatch adds more content intelligence by buying BuzzSumo

The UK-based social monitoring company is broadening its ability to offer insights about what topics, questions and influencers are hot.

Please visit Marketing Land for the full article.

Original Source File