Category Archives: internet

So, what’s it like to be a CMO of a marketing-focused business?

What happens when your role is the same as your target customer’s? Columnist Scott Vaughan shares insights into how to use this situation to your advantage.

Please visit Marketing Land for the full article.

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Need a New Year’s resolution? Ask your sales team

If you haven’t yet started, it’s time to set your 2018 marketing goals. Columnist Joe Hyland explains why it’s critical to include your sales team in the process.

Please visit Marketing Land for the full article.

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Blaise Lucey; Martech Column; 01/04/2018 Personalization & Machine Learning i…

Please visit Marketing Land for the full article.

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Survey: Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon

Echo owners spend on average $1,700 per year vs. $1,300 for Prime members.

Please visit Marketing Land for the full article.

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Marketing Day: Germany fights illegal content on social networks, 2018 email trends & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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Marketing Day: 2018 marketing goals, Google My Business review policy changes & social media ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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Joe Sabol; Martech Column; We’re Already Seeing The Fallout from Apple’s War…

Please visit Marketing Land for the full article.

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Right behind the GDPR, there’s the ePrivacy Regulation

How are companies supposed to comply with both if the ePrivacy Regulation isn’t finished?

Please visit Marketing Land for the full article.

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Marketing Day: Communicating to the C-suite, B2B tech buyers & an AI-first world

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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Marketing Day: Leveling up attribution, a message to email marketers & the future of AI

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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